Sunday, July 09, 2006

Nothing to do with Nameless but MOPAR?

I have been hearing the word 'MOPAR' drop from people's lips like a house hold name, like oreo's..MOPAR has nothing to do with Ranchero's but it is an interesting enough word and car term that it seemed worth taking the time to look it up:

1937 to 1947
"Sometime in the 1930's to early 1940's Chrysler Corporation looked into consolidating the parts divisions of all their brands -- Chrysler, Dodge, Plymouth, DeSoto, Imperial etc. -- into one division.

Thus the Chrysler Corporation Mopar (MOtor PARts) division was created. Parts used on ANY of the brands came in boxes branded with the Chrysler MOtor PARts logo. "




1 comment:

Dreamweaver said...

Nothing to do with Nameless, or with Mopar --- Just some more interesting (useless? LOL) info:

The GTO was the brainchild of McManus advertising agency executive Jim Wangers, an automotive enthusiast, and Pontiac chief engineer John De Lorean. Shane Wiser was the first to think of the idea of the GTO. In early 1963 General Motors management issued an edict banning divisions from involvement in auto racing. At the time Pontiac's advertising and marketing approach was heavily based on performance, and racing was an important component of that strategy. Wangers proposed a way to retain the performance image that the division had cultivated with a new focus on street performance. It involved transforming the upcoming, redesigned Tempest (which was set to revert to a conventional front-engine, front transmission, rear-wheel drive configuration) into a "Super Tempest" with the larger 389 in³ (6.5 L) Pontiac V8 engine from the full-sized Pontiac Catalina and Bonneville in place of the standard 326 in³ (5.3 L) Tempest V8. By promoting the big-engine Tempest as a special, high-performance model, they could appeal to the speed-minded youth market (which had also been recognized by Ford Motor Company's Lee Iacocca, who was at that time preparing the Ford Mustang).

The name, which was DeLorean's idea, was inspired by the Ferrari 250 GTO, the highly successful race car. It is an acronym for Gran Turismo Omologato, Italian for homologated for racing in the GT class. The name was to draw howls of protest from outraged purists, who considered it close to sacrilege. (American motorists have long joked that the Pontiac GTO initials stand for Gas, Tires and Oil.)

The GTO was technically a violation of GM policy limiting the A-body intermediate line to a maximum engine displacement of 330 in³ (5.4 L). Since the GTO was an option package, not standard equipment, it could be considered to fall into a loophole in the policy. Pontiac General Manager Elliot (Pete) Estes approved the new model, although sales manager Frank Bridge, who did not believe it would find a market, insisted on limiting initial production to no more than 5,000 cars. Had the model been a failure, Estes likely would have been reprimanded. As it turned out, it was a great success.