Nothing to do with Nameless but MOPAR?

I have been hearing the word 'MOPAR' drop from people's lips like a house hold name, like oreo's..MOPAR has nothing to do with Ranchero's but it is an interesting enough word and car term that it seemed worth taking the time to look it up:

"Sometime in the 1930's to early 1940's Chrysler Corporation looked into consolidating the parts divisions of all their brands -- Chrysler, Dodge, Plymouth, DeSoto, Imperial etc. -- into one division.

Thus the Chrysler Corporation Mopar (MOtor PARts) division was created. Parts used on ANY of the brands came in boxes branded with the Chrysler MOtor PARts logo. "